Privacy Policy
Last Updated: 1/12/2026
Visit Gallup (“Visit Gallup,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how information is collected, used, shared, and protected when you visit www.visitgallup.org (the “Website”). This policy applies only to the Visit Gallup website and not to third-party websites that may be linked from our pages.
Information We Collect
We may collect the following types of information:
Personal Information
Information you voluntarily provide, such as:
Name
Email address
Mailing address
Phone number
Information submitted through contact forms, newsletter sign-ups, event inquiries, or registrations
Non-Personal Information
Information collected automatically, including:
IP address
Browser type and device information
Pages visited and time spent on the Website
Referring websites
This data is used in aggregate to understand website usage and improve user experience.
How We Use Your Information
We use collected information to:
Respond to inquiries and requests
Provide visitor information, marketing materials, and destination updates
Improve website content, performance, and usability
Manage event registrations or promotions
Conduct analytics and advertising related to tourism promotion
We do not sell personal information.
Marketing Communications
If you provide your contact information, Visit Gallup may send you:
Destination updates
Promotional emails
Event announcements
You may opt out of marketing communications at any time by using the unsubscribe link included in emails or by contacting us directly.
Cookies & Tracking Technologies
Visit Gallup uses cookies and similar technologies to:
Enable website functionality
Remember user preferences
Analyze website traffic
Support tourism marketing and advertising efforts
Cookies do not collect personally identifiable information unless you voluntarily provide it.
If you choose to disable cookies in your browser, some features of the Website may not function properly.
Third-Party Services & Advertising
Visit Gallup may, from time to time, use additional analytics or marketing tools to promote tourism-related content. Any such tools will be subject to this Privacy Policy and applicable privacy laws:
Website analytics (e.g., traffic measurement tools)
Advertising and marketing campaigns
Visit Gallup uses third-party service providers, including Google Analytics, to help analyze how visitors use this website. Google Analytics uses cookies and similar technologies to collect information such as IP address, device type, pages visited, and time spent on the site.
This information is used to evaluate website performance and improve visitor experience. The information collected is aggregated and does not identify individual users.
You can learn how Google uses data collected from sites that use its services and how to control your preferences by visiting:
https://policies.google.com/te...
You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpag...
Visit Gallup may, from time to time, use additional analytics or marketing tools to promote tourism-related content. Any such tools will be subject to this Privacy Policy and applicable privacy laws.
Payment Information
Visit Gallup does not directly store or process credit card information.
In rare instances where payments occur (e.g., registrations or partnerships), payment information is securely transmitted to a third-party payment processor. Visit Gallup does not retain credit card details.
Information Sharing
We may share non-identifiable information:
With trusted service providers performing services on our behalf
To comply with legal obligations
To protect the rights, property, or safety of Visit Gallup or others
All third-party partners are required to protect the confidentiality of your information.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.
Your Privacy Rights
Depending on your location, you may have the right to:
Request access to your personal information
Request correction or deletion of your data
Withdraw consent for data processing
Opt out of marketing communications
Requests can be made using the contact information below.
International Visitors
Visit Gallup is based in the United States. If you access the Website from outside the U.S., your information may be transferred to and processed in the United States or other countries where data protection laws may differ.
By using the Website, you consent to this transfer.
Children’s Privacy
This Website is not intended for children under the age of 13. Visit Gallup does not knowingly collect personal information from children.
Data Security
We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, use, or disclosure.
Links to Other Websites
The Website may contain links to third-party websites. Visit Gallup is not responsible for the privacy practices or content of those sites.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.
Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
Visit Gallup - City of Gallup
110 West Aztec Avenue
Gallup, NM 87301
Email: TOURISM@GALLUPNM.GOV
Phone: (505) 863-1227